- Name: Priyanka Blah
- Beverage Industry Experience: More than 10 years
- Instagram: @priyankablah , @thedram_attic
- Favorite Cocktail: Martini, currently enjoying different versions of highballs
- Favorite Non-alcoholic: Different types of teas
Priyanka Blah, the force behind The Dram Attic, has carved a unique niche for herself in the beverage industry. With a long immersion in the world of spirits, her passion for whiskey, in particular, ignited her entrepreneurial journey. What started as a personal pursuit to document her whiskey tasting adventures has evolved into a thriving platform that has captured the attention of both industry insiders and enthusiasts alike.
Initially, Priyanka’s love for whiskey led her to create a Facebook page and a blog as a way to revisit her experiences. As whiskey cocktails gained popularity in India, her focus expanded to encompass the broader cocktail and spirits landscape. Her meticulous documentation and insightful commentary on various spirits and brands garnered attention, opening doors to events, reviews, and collaborations.
As whiskey cocktails began to gain popularity in India, Priyanka’s website naturally expanded to cover this exciting new trend. Her detailed and passionate documentation of whiskey and whiskey cocktails caught the attention of brands, leading to invitations to events and reviews. This exposure helped her build credibility and recognition within the industry.
Embracing the Beverage Industry
Priyanka speaks fondly of her journey in the beverage industry, describing it as one of the most versatile and accepting fields. She found a sense of community and diversity within the beverage industry and spent considerable time in bars, interacting with the people behind the scenes. Despite initial challenges, such as the negative connotation associated with being a blogger, Priyanka’s perseverance paid off. Her work started gaining credibility outside India, which eventually led to recognition within the country.
Content Integrity and Business Strategy
Priyanka emphasizes the importance of content integrity. She maintains authenticity by not monetizing content related to features and reviews on her website. Instead, she monetizes through events, brand collaborations, and social media content. Her approach ensures that the core of her content remains genuine and trustworthy.
Marketing and Branding
Marketing The Dram Attic presented unique challenges. Priyanka herself became the face of her brand at global platforms and her presence at these events helped build her brand’s credibility and reach. Producing content that resonates with a broad audience was crucial. Staying relevant and abreast of trends is also important. By exploring new formats like Instagram reels, Priyanka kept her content fresh and engaging, ensuring it appealed to both her existing followers and potential new ones.
Advice for Aspiring Entrepreneurs
Priyanka’s advice to aspiring entrepreneurs is simple yet profound: “Pick something you deeply care about and care enough to stick around even when it’s not looking good.” She acknowledges that the journey involves periods of doubt but emphasizes the importance of genuine intent and hard work. She also highlights the significance of understanding the effort behind creating a highly curated version of life and there is a lot of work that happens behind the scenes,to make this life possible
Sustainability
Addressing sustainability, Priyanka highlights the importance of considering environmental impact and responsible sourcing of ingredients. She advocates for the F&B industry to improve waste management and reduce reliance on imported products. She also emphasizes the need for sustainable human resource policies that support employees’ well-being.
Future Trends
Looking ahead, Priyanka foresees a rise in low ABV cocktails, catering to health-conscious consumers. She emphasizes the need for better mental health and well-being policies for staff and also believes in the importance of revisiting work policies to ensure a balanced life for employees. By promoting a five-day workweek in the hospitality industry, she hopes to foster well-rounded individuals who can perform optimally.
Priyanka Blah is more than just a name; she is a trailblazer who has redefined the landscape of the Indian beverage industry. Her story is a testament to the power of following one’s passion and creating a platform that resonates with authenticity and purpose.